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Deciding which card is better: American Express Gold or Platinum? Compare fees, 4X dining rewards, and luxury travel perks to find your perfect match.

When looking at a credit card statement or a new offer, the interest rate is often the most significant number on the page. For many borrowers, seeing a 28% annual percentage rate (APR) raises an immediate question: is this a fair rate or a high one? Generally, a 28% APR is considered high compared to the national average, which typically sits between 20% and 24% for most rewards cards. Understanding how this rate impacts monthly payments is essential for anyone who does not pay their balance in full every month. MoneyAtlas tracks current market trends and provides comparison tools for the best credit cards to help borrowers see how their current rates stack up against the broader market. This guide breaks down what a 28% APR means for your wallet, why issuers charge these rates, and how to evaluate your options for lower-interest alternatives.
The annual percentage rate, or APR, represents the yearly cost of borrowing money on a credit card. While it is expressed as a yearly figure, credit card interest is usually calculated on a daily basis. This is known as the daily periodic rate. To find this, the issuer divides the APR by 365 days. For a card with a 28% APR, the daily rate is approximately 0.0767%.
For a deeper primer on the term itself, see MoneyAtlas’s guide to what APR is on a credit card. This daily rate is then applied to the average daily balance of the account. If a balance is carried from one month to the next, the interest compounds. This means interest is charged on the original principal plus any interest that was added in previous days. For those who pay their statement balance in full by the due date every month, the APR is less relevant because most cards offer a grace period where no interest is charged on new purchases.
To determine if 28% is high, it helps to look at the current lending landscape. Interest rates fluctuate based on the prime rate, which is the base rate banks charge their most creditworthy customers. When the Federal Reserve adjusts interest rates, credit card APRs usually follow suit.
If you are comparing offers side by side, start with MoneyAtlas’s balance transfer card comparison. Currently, the average APR for all credit cards is approximately 21% to 23%. However, this average includes a wide range of products:
In this context, 28% is at the upper end of the spectrum for standard credit cards. While it is not the highest rate on the market, it is significantly higher than the rates offered to borrowers with excellent credit history.
The impact of a high interest rate is best understood through a concrete example. When a cardholder carries a balance at 28%, a large portion of their monthly payment goes toward interest rather than reducing the principal debt.
To see the math in more detail, review how APR is calculated on a credit card. If someone carries a $2,000 balance on a card with a 28% APR, the monthly interest charge is roughly $46. If that same person had a card with an 18% APR, the monthly interest would be approximately $30. Over one year, the 28% APR card costs nearly $200 more in interest alone for the same $2,000 balance.
Note: Calculations are approximations based on a 30-day billing cycle and a constant balance. Rates are subject to change based on market conditions.
Several factors influence the specific rate an issuer assigns to a cardholder. Understanding these can help a borrower determine if they are in a position to seek a better rate.
The primary factor is the borrower's credit score. Issuers use this score to gauge the risk of the borrower defaulting on the debt. Generally, a higher credit score leads to a lower APR.
If you are rebuilding credit, MoneyAtlas’s credit cards for fair credit can help you compare options.
Certain types of cards naturally carry higher rates. Retail or store-branded cards are famous for high APRs, regardless of the borrower's credit score. These cards often offer easy approval and specific store discounts, but the trade-off is a high interest rate that often sits around 28% to 29.99%.
Most modern credit cards have a variable APR. This means the rate is tied to an index, usually the U.S. Prime Rate. If the Prime Rate increases, the credit card's APR will increase by the same amount. Someone who started with a 22% APR a few years ago might find their rate has climbed to 28% simply because of shifts in the national economy.
A single credit card can actually have several different APRs depending on how the card is used. It is common for the 28% rate to only apply to one type of transaction.
If you want to compare promotional offers, 0% APR credit cards are worth reviewing. Note: Always check the Schumer Box on a credit card's terms and conditions page to see the full list of potential APRs. This table is a federally required disclosure that lists interest rates and fees in a clear format.
Find the daily periodic rate
Divide the APR by 365. For a 28% APR, the math is 0.28 / 365 = 0.000767.
Determine the average daily balance
For most months, this is the balance you carry throughout the month. If you started with $1,000 and didn't make new purchases or payments, your average daily balance is $1,000.
Multiply the daily rate by the balance
Using the figures above: $1,000 * 0.000767 = $0.767 per day.
Multiply by the number of days in the billing cycle
In a 30-day month: $0.767 * 30 = $23.01 in interest for that month.
If a current card has a 28% rate and a balance is accruing interest, there are several ways to reduce the financial impact.
For those with good credit, moving a high-interest balance to a card with a 0% introductory APR is a common strategy. This allows the cardholder to pay down the principal balance without any interest for a set period, often 12 to 21 months. MoneyAtlas offers balance transfer card rankings to help users find options with the longest introductory periods and the lowest transfer fees.
It is possible to call a credit card issuer and request a lower APR. This is more likely to be successful if the cardholder's credit score has improved since they first opened the account or if they have a history of on-time payments. Mentioning competitive offers can sometimes encourage an issuer to lower the rate to keep a customer.
If a borrower has multiple debts, the debt avalanche method prioritizes paying off the card with the highest APR first. By making minimum payments on other cards and putting all extra funds toward the 28% APR balance, the borrower minimizes the total interest paid over time. For a broader explanation, read how credit card APR works to affect monthly balances.
A personal loan often has a lower interest rate than a credit card, especially for those with decent credit. For someone struggling with a 28% credit card APR, taking out a personal loan at 12% or 15% to pay off the card can save a significant amount of money and provide a fixed end date for the debt. You can compare personal loans for debt payoff if this route makes sense for your budget.
When shopping for a new card, the APR range is a vital metric, but it is not the only one. A card with a 28% APR might still be a good choice if it offers rewards that outweigh the cost, provided the balance is paid in full every month.
When comparing options, consider the following:
MoneyAtlas makes it easier to compare these factors side by side. By looking at the total cost of ownership, including fees and potential interest, borrowers can make a more informed decision about which card fits their financial situation.
If 28% feels too high, taking steps to improve a credit profile can lead to better offers in the future.
If you want a card with fewer ongoing costs, compare no annual fee credit cards alongside your other options.
A 28% APR is high by most market standards and can lead to expensive interest charges for anyone carrying a balance. While this rate is common for certain products like store cards or for borrowers with developing credit, it is often possible to find lower-rate alternatives through careful comparison. The best way to handle a high-interest card is to pay the balance in full each month to avoid interest entirely. For those already carrying a balance, exploring balance transfers or personal loans may provide a path to lower interest costs. We suggest using the MoneyAtlas credit card comparison pages to see how your current rates compare to the rest of the market and to find products that better suit your financial goals.
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