
Ladder
Coverage starts at just $5 per month
Ladder Life Insurance is the gold standard for healthy adults aged 20–60 who want term life insurance fast. With a fully digital application that can grant up to $3 million in coverage instantly without a medical exam (for eligible applicants), it removes the hassle of waiting weeks for approval. Its standout feature is the ability to "ladder" your coverage down, lowering your death benefit and premiums instantly as your debts decrease, making it the most flexible term policy on the market.
At a Glance
- Policy Type: Term Life Insurance only
- Age Availability: 20 – 60
- Coverage Amounts: $100,000 – $8 million
- Medical Exam: None for coverage up to $3 million (based on eligibility); exam required for higher amounts
- Term Lengths: 10, 15, 20, 25, or 30 years
- Application Speed: Instant decision (often in under 5 minutes)
- Riders: None (Ladder keeps it simple; no accidental death or child riders)
Pros & Cons
Pros
- The "Laddering" Feature: You can log in to your account at any time to decrease your coverage amount. If you pay off your mortgage, you can drop your coverage from $1M to $500k, and your premiums drop instantly and proportionally.
- High No-Exam Limits: While many competitors cap no-exam coverage at $1 million, Ladder offers up to $3 million without a needle touching your arm (if you qualify).
- Instant Decisions: The algorithmic underwriting means most people get an answer immediately. No waiting weeks for an underwriter to review your file.
- Price Lock: Your premiums are fixed for the term length. They will never increase (though you can choose to decrease them).
Cons
- Strict Eligibility: Ladder is designed for the healthy. If you have complex medical conditions, recent bankruptcies, or a history of DUI, you will likely be rejected instantly rather than offered a higher rate.
- No Riders: Ladder sells vanilla term life. You cannot add a Child Rider, Waiver of Premium, or Accidental Death rider. If you want a customized policy, look elsewhere.
- Limited Age Range: You must be 60 or younger to apply. Seniors need not apply.
- Term Life Only: They do not sell Whole Life or Universal Life insurance.
Overview
Ladder is a "fintech" insurance company (an insurtech) that partners with established carriers (like Allianz Life or Fidelity Security Life) to issue policies. They disrupted the market by digitizing the entire process. There are no commissioned agents to upsell you; you apply online, get a price, and click "buy." Their philosophy is flexibility, paying only for the coverage you need, when you need it.
Rates & Terms
- Competitive Pricing: Ladder is generally very competitive for healthy individuals. A 35-year-old male in excellent health might pay roughly $30–$40/month for a $1 million, 20-year term policy.
- Laddering Down: This feature can save you thousands. Most people keep the same $1M policy for 30 years, even after their kids move out and the house is paid off. With Ladder, you can reduce that to $200k in year 20, saving massive amounts on premiums in your older years.
- Laddering Up: You can also apply to increase coverage later (requires new underwriting), but it's easier than starting a whole new application.
Fees & Requirements
- Application Fee: None.
- Medical Requirements:
- Up to $3M: Generally, no exam required (just health questions and database checks).
- $3M to $8M: Medical exam usually required.
- Citizenship: Must be a U.S. citizen or permanent resident (Green Card holder) who has lived in the US for at least 2 years.
Customer Experience
- The Dashboard: The user interface is sleek. Changing your beneficiary or updating payment info takes seconds.
- Support: While there are no sales agents, they have licensed support staff available via chat and email for technical questions.
Who It’s Best For
- New Parents: If you just had a baby and need $1M in coverage today to sleep soundly tonight, Ladder is the fastest way to get it.
- The Debt-Conscious: If you are aggressively paying down a mortgage, Ladder’s ability to lower premiums as your mortgage balance drops makes it the financially optimal choice.
- Medical Exam Haters: If you are terrified of needles or just too busy to schedule a nurse visit, the high no-exam limit is a huge selling point.
Who Should Skip It
- Seniors (60+): Ladder does not insure anyone over 60. Look at Gerber Life or standard carriers like Prudential.
- Those with Serious Health Issues: If you have managed diabetes, heart conditions, or high BMI, Ladder’s algorithm might auto-decline you. You are better off using a broker (like Policygenius) to find a lenient carrier.
- Those Wanting Permanent Coverage: If you want a policy that builds cash value or lasts until age 100, Ladder is the wrong product.
Bottom Line
Ladder Life Insurance is the best option for modern, healthy adults who want high-coverage life insurance without the friction. Its proprietary "laddering" feature allows you to hack the system, reducing your costs over time as your financial responsibilities decrease. If you are under 60 and in good health, this should be your first stop for a quote.