Everyday Life Insurance is the "financial planner" of the insurtech world. While most sites just ask "How much do you want?", Everyday Life uses a sophisticated algorithm to calculate exactly how much you need and for how long. Its standout feature is "Smart Protection," a service that automatically adjusts your coverage over time (e.g., as you pay off your mortgage), potentially saving you thousands of dollars in premiums compared to a static 30-year policy.

At a Glance

Type: Independent Broker / Advisory Platform
Carriers: Partners with top-rated carriers like Legal & General (Banner), SBLI, Fidelity Life, and Prudential.
Policy Types: Term Life Insurance (primary focus)
Age Availability: 20 – 70+ (Varies by carrier partner)
Coverage Amounts: Flexible (customized to needs)
Medical Exam: Varies (Matches you with no-exam options if eligible)
Speed: Instant quotes; underwriting speed depends on the chosen carrier
Key Feature: "Smart Protection" (Automated coverage adjustment)

Pros & Cons

Pros

"Smart Protection" (The Money Saver): This is their killer feature. Instead of buying a $1 million policy for 30 years (and overpaying when you are 55 and debt-free), Everyday Life designs a plan that automatically steps down your coverage amount as your financial obligations decrease. This functions like "laddering" but is automated for you.
Needs-Based Approach: Their "Ultimate Life Insurance Calculator" is arguably the best in the industry. It accounts for your mortgage, kids' ages, college plans, and income to give a scientifically backed recommendation, preventing you from over-insuring.
Carrier Variety: Because they are a broker, they can match you with SBLI for no-exam speed or Banner Life for the lowest price, giving you options that single-issuer sites (like Fabric) cannot.
Unbiased Advice: They are fiduciaries in their approach, meaning their system is designed to recommend the right fit, not just the most expensive commission.

Cons

Not the Issuer: Like SelectQuote or Policygenius, Everyday Life does not issue the policy or pay the claim. They are the matchmaker. You will deal with the carrier (e.g., SBLI) for billing and claims.
Less Brand Recognition: As a newer player compared to Policygenius, it has fewer customer service hours and a smaller team.
Variable Speeds: If their algorithm matches you with a carrier requiring a medical exam, you still have to wait weeks. The speed is determined by the carrier, not Everyday Life.

Overview

Everyday Life Insurance is a digital insurance broker that solves the problem of "guessing." Most people guess they need $500k or $1 million in coverage. Everyday Life uses predictive analytics to treat life insurance as part of your overall financial health. Their goal is to ensure you never pay for coverage you don't need, which is why they focus heavily on dynamic, adjusting plans.

Rates & Terms

Competitive Pricing: Because they shop the market across multiple carriers, their base rates are highly competitive.
The Savings of "Smart Protection":
- Traditional Way: Buy $1M for 30 years. Premium: $100/mo. Total Cost: $36,000.
- Everyday Life Way: Start with $1M. In year 10, drop to $700k. In year 20, drop to $300k. Average Premium: $60/mo. Total Cost: $21,600.
- Result: You save $14,000 without sacrificing safety, because your coverage matches your decreasing debts.

Fees & Requirements

Application Fee: None.
Medical Requirements: Varies by the carrier they match you with.
- Fidelity Life / SBLI: Often no-exam (Accelerated Underwriting).
- Legal & General: May require an exam for the best rates.
Citizenship: Must be a U.S. resident.

Customer Experience

The Calculator: The onboarding process is actually helpful. It feels like a free financial checkup. It asks specific questions about your debts and assets to build a visual graph of your insurance needs over time.
Dashboard: Their dashboard makes it easy to see your "coverage curve" and understand when your premiums might drop in the future.

Who It’s Best For

The Budget Maximizer: If you want the absolute most efficient use of your dollar, the "Smart Protection" plan ensures you aren't wasting money on unnecessary coverage in your later years.
People Who Are Guessing: If you have no idea if you need $250k or $2M, their calculator tool is the best place to start.
Parents with a Mortgage: The automatic step-down feature aligns perfectly with a 30-year mortgage amortization schedule.

Who Should Skip It

Those Wanting a "Flat" Policy: If you specifically want to keep $1 million in coverage until the day the policy expires (perhaps to leave a large inheritance rather than just cover debts), make sure you opt out of the automatic adjustments.
Brand Loyalists: If you specifically want to buy directly from a big name like State Farm or New York Life, Everyday Life is a middleman you don't need.

Bottom Line

Everyday Life Insurance is the smartest way to buy term life. It takes the concept of "laddering", which financial experts have recommended for decades, and automates it for the average person. If your goal is to protect your family's mortgage and income while paying the absolute lowest total premiums over 20 or 30 years, this platform is your best ally.